PRIVACY POLICY

  1. Introduction & Identity of the Data Controller

Profile Middle East Company W.L.L. (hereinafter referred to as “Profile Middle East”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of all individuals who interact with our website and services.

This Privacy Policy explains how we collect, use, retain, and protect personal data, and sets out the rights of data subjects. It applies to all personal data processed by Profile Middle East in connection with its website (www.profileme.ae) and its professional services activities.

This Policy is governed by UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and, where applicable to data subjects located in European jurisdictions, the EU General Data Protection Regulation (GDPR).

Data Controller details:

Profile Middle East Company W.L.L.

Shining Towers, Office Tower, Abu Dhabi, UAE

+971 2 676 9206

  1. Data We Collect

We may collect the following categories of personal data:

  • Contact and professional data: name, job title, company name, business email address, telephone number;
  • Communication data: content of enquiries, messages, or correspondence submitted through the website, contact forms, or via email;
  • Technical data: IP address, browser type and version, operating system, time zone, pages visited, time and duration of visit;
  • Cookie data: where consent is given, data collected through analytics or functional cookies (see Section 8 below).

Profile Middle East does not intentionally collect or process sensitive personal data (as defined under UAE PDPL) through its website. This website is not intended for use by individuals under 18 years of age, and we do not knowingly collect personal data from minors.

  1. How We Use Your Data

We process personal data for the following purposes:

  • To respond to enquiries and requests for information submitted through the website;
  • To provide, manage, and fulfil contracted professional services;
  • To maintain records of business communications and client relationships;
  • To send relevant service updates, event invitations, or marketing communications, where consent has been obtained;
  • To comply with legal, regulatory, and contractual obligations;
  • To monitor and improve website performance and user experience through aggregated analytics.
  1. Legal Basis for Processing

We process your personal data on one or more of the following legal bases:

  • Consent: where you have provided explicit consent (e.g. subscribing to communications, cookie acceptance);
  • Contractual necessity: where processing is required to perform a contract to which you are party or to take pre-contractual steps at your request;
  • Legal obligation: where processing is required to comply with applicable law;
  • Legitimate interests: where processing is necessary for our legitimate business interests, provided these are not overridden by your data protection rights.
  1. Data Retention

Profile Middle East retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

  • Enquiry and contact data: retained for up to 3 years from the date of last communication;
  • Client engagement records: retained for the duration of the engagement and up to 7 years thereafter, in accordance with UAE statutory obligations;
  • Technical and analytics data: retained in aggregated or anonymised form for up to 2 years.
  1. Data Sharing & International Transfers

Profile Middle East may share personal data with:

  • Affiliated group entities (including Technometer Middle East, Swissprofile, and branch offices) for internal operational purposes;
  • Third-party service providers engaged by Profile Middle East for IT, communications, and CRM services, under appropriate data processing agreements;
  • Regulatory authorities or law enforcement bodies, where required by applicable law.

Where personal data is transferred to entities outside the UAE, Profile Middle East ensures that appropriate safeguards are in place, in accordance with UAE PDPL requirements and, where applicable, GDPR Chapter V.

  1. Your Rights

Subject to applicable law, you have the following rights in relation to your personal data:

  • Right of access: to obtain confirmation of whether we process your data and to receive a copy;
  • Right of rectification: to request correction of inaccurate or incomplete data;
  • Right of erasure: to request deletion of your data, subject to legal retention obligations;
  • Right to restrict processing: to request that we limit the use of your data in certain circumstances;
  • Right to data portability: to receive your data in a structured, machine-readable format;
  • Right to object: to object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the form in the Contact Us section.

  1. Cookies

The Profile Middle East website uses cookies and similar tracking technologies to enhance user experience and collect analytical data. A dedicated Cookies Policy is available at www.profileme.ae/cookies/.

You may control cookie preferences through your browser settings or through the cookie consent mechanism displayed upon your first visit to the website. Strictly necessary cookies cannot be disabled as they are required for the website to function.

  1. Data Security

Profile Middle East implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular review of security practices.

In the event of a personal data breach likely to result in a risk to your rights and freedoms, Profile Middle East will notify the relevant supervisory authority and, where required, affected individuals, in accordance with applicable law.

  1. Changes to This Policy

This Privacy Policy may be updated from time to time to reflect changes in law, regulatory requirements, or our data processing practices. The current version will always be available at www.profileme.ae/privacy/. The date of the most recent revision is indicated at the top of this document.

  1. Contact & Complaints

For any questions, concerns, or requests relating to this Privacy Policy or to the processing of your personal data, please contact Profile Middle East at:

 

Profile Middle East Company W.L.L.

Shining Towers, Office Tower, Abu Dhabi, UAE

+971 2 676 9206

www.profileme.ae

Contact form available in the main menu of this website.

 

If you believe that your data protection rights have been infringed, you have the right to lodge a complaint with the UAE Data Office or the relevant supervisory authority in your country of residence.